Case Study
How an artist is funding a music school in Turkiye through premium subscription tiers
Oceanvs Orientalis
Music Archive & Education Initiative
Funding Music Education Through Art
Oceanvs Orientalis released his entire archive on Bushido, which serves as his website. Within just one month, he had a supporter sign up to his “Overdose” tier for $995/month, with 70% of proceeds going to build the OVO independent music school in Turkiye.
Impact Highlights
$995/month
Premium “Overdose” tier subscription secured within the first month
70%
Of premium tier proceeds dedicated to building the OVO music school
Scholarships
Providing opportunities for young people to study music in Turkiye
The Archive Approach
Instead of using traditional social media or a standard website, Oceanvs Orientalis chose to release his entire music archive on Bushido, creating a comprehensive hub for his work that also serves as his official website.
Complete Catalog - Providing fans with access to his entire body of work in one location
Direct Relationship - Building connections with fans without platform intermediaries
Value-Based Tiers - Creating subscription options that align with different levels of fan support
The OVO Music School
The OVO independent music school in Turkiye represents a direct connection between artistic success and community impact, with 70% of the premium tier subscription revenue dedicated to its development.
Educational Access - Providing scholarships to young people who might otherwise lack access to music education
Cultural Investment - Supporting the local music scene and preserving cultural traditions
Sustainable Model - Creating a long-term funding structure that grows with the artist's success
Key Insights
“Artists can create meaningful social impact by directly connecting their creative work to philanthropic initiatives. This approach resonates with fans who want their support to make a difference beyond just funding an artist's career.”
“Premium subscription tiers can generate significant revenue when they align with deeply held values. By dedicating 70% of the ‘Overdose’ tier to music education, Oceanvs Orientalis created a compelling reason for fans to invest at a higher level.”
Subscription Tiers
Archive Access
$9/month
- ✓Full access to music archive
- ✓Exclusive releases
- ✓Community updates
Supporter
$99/month
- ✓All archive features
- ✓Early access to new music
- ✓Behind-the-scenes content
- ✓Exclusive merchandise
Overdose
$995/month
- ✓All supporter features
- ✓70% goes to OVO music school
- ✓Personal video calls with artist
- ✓Named recognition at the school
- ✓Exclusive school updates
The Impact Model
The OVO independent music school represents a new model for how artists can create lasting social impact through their work. By dedicating a significant portion of subscription revenue to education, Oceanvs Orientalis has created a sustainable funding mechanism that:
- •Provides music education opportunities to young people in Turkiye
- •Creates a direct connection between artistic success and community benefit
- •Builds a legacy beyond the music itself
- •Attracts supporters who share these educational values