Case Study
How a fashion brand merged style with music to create a powerful artist development platform
Loving Victorious Beings
Artist Development Platform
Where Fashion Meets Music
Loving Victorious Beings founder Lars Von Bennigsen had always dreamed of merging fashion with art, but lacked a brand-friendly platform to release music. With Bushido's Talent ID white label solution, the LVB Artist Development Platform was born, creating a unique ecosystem where fashion and music amplify each other.
Platform Features
Talent Discovery
Aspiring producers upload demos and sets for consideration by an expert panel
Community Voting
Friends sign in to vote on submissions, building LVB's valuable customer database
Shopify Integration
Seamless connection with e-commerce store drives merchandise sales of LVB glasses
The Challenge
Lars Von Bennigsen faced several challenges in realizing his vision of merging fashion with music:
Limited Platform Options - Existing platforms like SoundCloud lacked brand-friendly controls and customization
Brand Integration - Needed a way to connect music initiatives with the fashion brand's identity and products
Customer Engagement - Wanted to increase website engagement and time on site to drive more purchases
The Solution
Bushido's white label solution provided the perfect platform to realize LVB's vision:
Custom Artist Platform - A branded music platform that aligns perfectly with LVB's aesthetic and values
Talent ID System - A structured way to discover and support emerging artists with €1,000 record contracts
E-commerce Integration - Seamless connection with Shopify to drive merchandise sales
Key Business Benefits
"The persistent music player on the LVB website keeps visitors engaged longer, which has been proven to increase purchase rates for their fashion products."
"By requiring friends to sign in to vote on music submissions, LVB builds a valuable database of potential customers who are already connected to their brand community."
"The platform has proven to be a more effective traffic source than traditional SEO and Instagram, generating organic engagement that directly translates to the bottom line."
The Virtuous Cycle
LVB has created a virtuous cycle that benefits both the brand and the artists in their community:
- •Artists who wear LVB glasses during performances become authentic brand ambassadors
- •The music platform gives back to the artist community through record contracts and exposure
- •Increased website engagement drives more fashion sales
- •Higher sales enable more investment in the artist community