Case Study
How a renowned DJ producer launched a new record label without hiring a design or tech team
Objekts In The Mirror
A new kind of electronic music label
From DJ to Label Owner Without the Tech Hassle
Anthony Middleton, formerly of Audiofly, wanted to launch his new label Objekts In The Mirror but faced the common challenge of needing a professional website. Instead of hiring expensive designers and developers, he chose to use Bushido as his label's landing page, creating an instant home for promoting releases and connecting with fans.
Label Features
Curated Releases
Featuring artists like LUM, Yuichiro Kotani, Ray Gun, Francesca Lombardo, and Robotex Reagan
Ticketed Podcasts
Upcoming LIVE podcast interview series with Johnny White (Art Department), Yooko, and Matthew Bushwaka
Instant Web Presence
Professional label website without the need for designers, developers, or technical knowledge
The Challenge
When launching a new record label, establishing a professional online presence is crucial but often comes with significant challenges:
Design Costs - Professional web design services can cost thousands of dollars
Technical Complexity - Building and maintaining a website requires technical expertise
Time Investment - The development process can delay the label's launch by weeks or months
The Solution
Anthony Middleton chose Bushido as the landing page for Objekts In The Mirror, providing an immediate solution that addressed all these challenges:
Instant Launch - The label website was up and running immediately, without development delays
Cost Efficiency - Eliminated the need for expensive design and development services
Music-First Focus - Built specifically for music, with features tailored to labels and artists
Key Insights
"For artists and producers transitioning into label ownership, technical barriers can be a significant hurdle. Platforms that eliminate these barriers enable more creative professionals to launch their own imprints and contribute to the music ecosystem."
"A label's website doesn't need to be complex to be effective. By focusing on the essentials—showcasing music, artist information, and direct fan connection—Objekts In The Mirror created a streamlined digital presence that serves its core purpose."
"Innovative revenue streams like ticketed podcast interviews demonstrate how modern labels are expanding beyond traditional release models, creating additional value and engagement opportunities for their audience."
Featured Artists
LUM
Contributing artist to the label's first compilation album
Yuichiro Kotani
Featured electronic music producer on the debut release
Ray Gun
Innovative artist bringing unique sounds to the label
Francesca Lombardo
Respected producer contributing to the label's inaugural release
Robotex Reagan
Electronic artist featured on the first compilation
Anthony Middleton
Label founder, formerly of the acclaimed duo Audiofly
Upcoming Podcast Series
Objekts In The Mirror is launching a ticketed LIVE podcast interview series featuring in-depth conversations with influential electronic music artists
Johnny White
Art Department
Deep dive into the career and creative process of the influential Art Department founder
Yooko
Electronic Music Producer
Exploring the unique sound and artistic journey of this boundary-pushing producer
Matthew Bushwaka
DJ & Producer
Conversation with one of electronic music's most innovative and respected artists