Case Study
How Resueno Records leveraged a remix contest to discover talent, build an audience, and create a self-funding revenue stream
Murray Kyle - Talisman
$400 Record Contract Opportunity
$400 Record Contract Offer Drives Massive Engagement & Talent Discovery
To promote Murray Kyle's EP, Resueno Records offered a $400 Record Contract to producers who remixed three songs. The campaign created a win-win scenario: producers got exposure and potential contracts, while the label discovered talent and built their audience.
Campaign Results
40
Producers paid $9/mo to participate in the remix contest
400
Friends signed in with emails to vote on remixes
$4,000
Lifetime value of collected first-party data ($10/user)
23x
Increased engagement when retargeting these audiences
Campaign Timeline
Campaign Launch
Resueno Records announces the $400 record contract opportunity for producers to remix Murray Kyle's EP
Producer Participation
40 producers sign up at $9/month to participate in the remix contest
Audience Engagement
400 friends sign in with their emails to vote on their favorite remixes
Campaign End - January 26, 2024
Resueno signs the original winner plus 3 additional producers due to the high quality of submissions
Self-Funding Talent Discovery
The quality of the remixes was so impressive that Resueno Records wound up signing 3 more producers than originally planned. The subscription revenue from the 40 participating producers self-funded the incentive, creating a sustainable model for talent discovery.
First-Party Data Collection
Collecting first-party data at scale allows Resueno to retarget real people with similar interests who have the highest probability of clicking play. This data can be used to optimize distribution for future releases and sell merchandise.
Key Insights
"The size of the artist following and the value of the incentive drives the participation. With just 2k Instagram followers, Resueno Records was able to generate significant engagement through a well-structured incentive."
"Data gets smarter as more is collected. Follow-on campaigns increase conversion when retargeting on YouTube, Spotify & Instagram, creating a compounding effect on marketing effectiveness."