Case Study
How an artist with 57 million Spotify streams transformed a dormant domain into a powerful platform for music, subscriptions, and merchandise
Jo.Ke
Artist Website & Merchandise Integration
One-Click Website Transformation
Jo.Ke, famous for his "Who Loves The Sun Edit" with 57 million Spotify streams, had purchased a websitehttps://enter.jo-ke.world/that was dormant and didn't have the design resources or tech team to build a site from scratch. When he learned that Bushido could power his website as a white label service, he plugged into his site with one click and offered a range of subscription tiers to fund mixing and mastering of his new singer-songwriter album.
Subscription Tiers
$10/month
Exclusive music access tier for fans who want early releases and behind-the-scenes content
$500/month
Mentoring tier for aspiring producers who want personalized guidance and feedback
$1,000/month
Album sponsor tier with exclusive perks, recognition, and direct involvement in the album creation
The Challenge
Jo.Ke faced a common problem for independent artists: he owned a domain name but lacked the technical expertise and design resources to build a professional website. He needed a solution that would allow him to:
Activate his dormant domain - Turn his purchased domain into a functioning website without coding
Monetize his music - Create subscription tiers to fund the mixing and mastering of his new singer-songwriter album
Sell merchandise - Integrate merchandise sales without complex e-commerce setup
The Solution
Bushido provided Jo.Ke with a white label solution that integrated seamlessly with his existing domain, transforming it into a professional artist platform with just one click:
One-Click Integration - Simple setup that connected his domain to Bushido's white label platform
Tiered Subscriptions - Flexible subscription options to fund his album production
Spotify Merch Integration - Seamless connection with Spotify's merchandise platform
Key Insights
"Artists don't need to be tech experts to have professional websites. White label solutions allow creators to focus on their art while still maintaining a strong online presence under their own brand."
"Tiered subscription models create multiple entry points for fans to support artists directly, from casual listeners to serious patrons, enabling artists to fund projects without label support."
"Integrating merchandise sales directly into an artist's website creates a seamless experience for fans and additional revenue streams for creators without the complexity of managing separate e-commerce platforms."
"Even artists with millions of streams on platforms like Spotify are turning to direct fan funding models to support new projects. This hybrid approach allows artists to benefit from streaming's reach while creating more sustainable revenue through direct support."
Album Funding Strategy
Jo.Ke's approach to funding his album through tiered subscriptions represents a new model for independent artists. By offering different levels of access and involvement, he created a sustainable funding mechanism that:
- •Covers the costs of professional mixing and mastering without label support
- •Creates direct relationships with fans and supporters
- •Provides multiple ways for fans to engage based on their interest and budget
- •Builds a community around his music creation process