Case Study
How a visually impaired 11-year-old DJ is leveling the playing field and raising funds for a school for visually impaired children
DJ Influence
Leveling the Playing Field
Breaking Barriers in Music and Education
DJ Influence, a visually impaired 11-year-old DJ whose uncle is the renowned Black Coffee, faced challenges gaining traction on Instagram due to platform algorithms and noise. Together with his father Shoba, they activated Bushido channels to level the playing field, earn direct support from fans, and raise funds for building a school for visually impaired children.
Impact Highlights
Direct Support
Bypassing platform algorithms to build a direct connection with fans and supporters
Sustainable Income
Creating a reliable revenue stream through fan subscriptions and direct support
Social Impact
Raising funds to build a school for visually impaired children, creating lasting change
The Challenge
For young artists starting out on Instagram today, gaining followers has become increasingly difficult due to algorithm changes, content saturation, and the general noise of the platform. This challenge is even more pronounced for artists with disabilities who may face additional barriers to visibility and recognition.
Platform Limitations - Social media algorithms often favor established creators, making it difficult for new artists to break through
Accessibility Barriers - Traditional platforms aren't always designed with accessibility in mind, creating additional hurdles
Monetization Difficulties - Converting social media presence into sustainable income is challenging, especially for young artists
The Solution
DJ Influence and his father Shoba turned to Bushido channels to create a direct connection with fans and supporters, bypassing the limitations of traditional social platforms:
Direct Fan Connection - Building a platform where fans can directly support DJ Influence's journey
Sustainable Support Model - Creating subscription tiers that allow fans to contribute at different levels
Purpose-Driven Mission - Channeling support toward building a school for visually impaired children
Key Insights
“Young artists with unique stories and talents can thrive when given the right platform. DJ Influence's success demonstrates that age and visual impairment are not barriers to creating meaningful connections with an audience when traditional platform limitations are removed.”
“Direct fan relationships are more valuable than follower counts. By focusing on building genuine connections with supporters rather than chasing algorithm-driven metrics, DJ Influence has created a sustainable model for both artistic and social impact.”
“Combining artistic pursuits with social impact creates a powerful narrative that resonates with supporters. The mission to build a school for visually impaired children gives fans an additional reason to support beyond just the music itself.”
The School Initiative
A central part of DJ Influence's mission is raising funds to build a school for visually impaired children. This initiative transforms his musical journey into a vehicle for social change:
- •Creating educational opportunities for children facing similar challenges
- •Building a supportive community that understands the unique needs of visually impaired students
- •Developing specialized curriculum and resources that embrace both academic and artistic development
- •Demonstrating how artistic success can be channeled into meaningful social impact
Support Model
The Black Coffee Connection
DJ Influence's connection to his uncle, the internationally acclaimed DJ Black Coffee, adds an inspiring dimension to his story. While this family connection provides mentorship and inspiration, DJ Influence is carving his own path:
“Having a mentor who understands both the music industry and navigating it with a disability provides invaluable guidance, but DJ Influence's talent and determination are uniquely his own.”
“By leveraging direct fan support through Bushido channels, DJ Influence is pioneering a path that even established artists are increasingly turning to, showing how the next generation is redefining success in the music industry.”