Case Study
How an Ibiza restaurant turned DJ sets into a marketing strategy to drive bookings
LAYLAH Ibiza
Music Marketing Strategy
From Restaurant to Record Label
Ibiza restaurant LAYLAH is the vibe. Every night talented DJs perform their sets while beautiful people eat, drink and dance. With a strategy to drive engagement to increase bookings, the owners decided to record the sets and upload to their website, effectively starting a label.
Business Results
Engagement
Increased website engagement by sharing exclusive DJ sets online
Leads
Collected email addresses from music fans to increase restaurant bookings
Savings
Reduced marketing costs by creating their own content instead of hiring agencies
The Challenge
Restaurants in Ibiza face intense competition for bookings, especially during peak tourist seasons. Traditional marketing channels are expensive and often don't capture the unique atmosphere that makes a venue special.
LAYLAH needed a way to showcase their unique vibe and music-focused experience to potential customers while building a database of interested patrons for direct marketing.
The Solution
Instead of paying expensive agencies to create marketing assets, LAYLAH began recording the live DJ sets performed at their restaurant each night. These recordings were then uploaded to their website using Bushido's white label streaming service.
This approach transformed the restaurant into a music destination and label, creating a continuous stream of fresh content that authentically captured the restaurant's atmosphere.
Implementation Strategy
Recording Live Sets
LAYLAH invested in quality recording equipment to capture DJ performances each night. This created a library of exclusive content that showcased the restaurant's musical identity.
White Label Streaming
By integrating with Bushido's white label streaming service, LAYLAH was able to host music directly on their website, keeping visitors engaged longer and collecting valuable user data.
Email Collection
Access to exclusive DJ sets was offered in exchange for email addresses, building a targeted marketing list of music enthusiasts who were likely to be interested in the restaurant experience.
Key Insights
"Restaurants with unique atmospheres can leverage their entertainment as marketing content, creating authentic assets that showcase the real experience."
"Paying expensive agencies to produce creative assets takes time and money. Recording live experiences creates more authentic content while reducing marketing costs."